Let’s create safer tech, together.
Safety Consulting + Career Coaching
If you’re a tech company striving to up-level your Trust and Safety strategy…
If you’re an employee looking to grow your Trust and Safety career…
Hello, I’m JP
My name is Johnathon Purcell, but all my colleagues call me JP. I’ve spent the last 10+ years building and leading Trust & Safety teams and have helped large companies like Uber, Tinder, and Hinge become safer platforms and prepare for transparency reports.
My work has spanned 6 continents and created safer experiences for millions of users online and in the real world. When I’m not advising tech companies, I have a passion for helping individuals grow their Trust and Safety careers.






Services
Transparency Reporting
New regulations are creating new policy, content moderation, and transparency requirements for tech platforms. Companies must comply or risk investigations and fines up to 6% of their global revenue. I can help you evaluate gaps and risks and set up the necessary infrastructure with my regulatory compliance consulting services.
Trust & Safety Strategy
Your Trust and Safety program must adapt to constantly changing user behaviors, bad actor trends, and regulations. Whether it’s helping you stand up a new content moderation team, establish new policies, create an appeals process, or update your existing strategy, I will take your team to the next level.
Trust and Safety Risk Assessments
Even the strongest safety strategy and program can be improved. Leverage my extensive experience across online and in real-life safety environments and regulatory compliance services to assess gaps, risks, and opportunities.
Strategic Partnerships
Exceptional safety programs are not built alone. My extensive network and expertise can help you build meaningful partnerships, advisory boards, or other engagements to up-level your products and operations.
User Safety Policy
Evolving user behaviors, regulatory pressures, and socio-political events require nimble user safety policy. My background in crafting policy for global companies can help you stay a step ahead of these needs.
Career & Leadership Coaching
Looking for a job in Trust & Safety or to grow your career in T&S? I will apply my decade of experience and time as a hiring manager to help you craft your resume, network, prepare for interviews, negotiate compensation, or help you make the business case for your team.
Let’s chat
Want to learn more about how I can help you? Feel free to reach out!